4. Sky 1 Case Study

Sky 1 Case Study

Sky is funded by subscriptions by customers that purchase the television package Sky offers. This allows Sky to, within reason, do whatever they want when broadcasting shows. They can show what programmers they want and whenever, because they don’t have to worry about the audience viewing it, as long as the show gets views they broadcast it and can make money from it. To gain more money the customers can subscribe to different packages, the main one is the unlimited package which comes with all the channels sky offers, this can come in Standard Definition, High Definition or 3D, varying in prices. Other ways of funding include things like advertisements, a company will have to pay Sky to advertise their product, for example, the company like Sony have to pay a fee for Sky to advertise Sony’s products. This normally is paid in contracts which state how long they advertise for, and how often they do it.Public Service broadcasters may receive their funding from an obligatory television license fee, individual contributions, government funding or commercial sources. This is different from the way in which Sky is funded because most of their money comes from things without subscription, like a yearly license or government payment.They also gain money from advertising. Here is an example of the prices depending on the time slot.

Sky has full ownership over programming, scheduling and their own programming. They can broadcast any show at any time they wish. Where as PSB channels such as BBC1 and ITV can only show certain shows at certain times because they have to cater for all target audience. Sky is owned by BSKYB, an umbrella company that controls everything they do, much like the BBC. Sky 1 don't produce their own original content, instead they buy it from mainly American broadcasters like HBO and AMC. They don't play successful programmes in the day because all the target audience are at work at that moment in time, considering they are of working professionals. They play their shows in prime time in the evening, around 6pm to 10pm. If they do play a show during the day it will always be repeated later on in the evening for the benefit of those who work.

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Techniques/Draft Video

Techniques - Camera:

We used several different shot types to convey different emotions, the primary one being love. In order to portray these we used close ups of the actors faces, this highlighted the emotions of love they are feeling. A particular bit where the close up worked well is where the actors are close together almost kissing, this really shows the love captured between the two. We didn't use close ups only for the love emotions, we also managed to use it to display one of the actors sadness of his loss, this worked particularly well when he was hugging the tree, singing.

We also used mid shots to give a wider range to the video and also emphasise some of the upper body movements. We also found it appropriate to portray some of the scenes with the female character using a mid shot, this way we got the whole upper body of her and you could really see the emotion that was being conveyed.

We used long shots to portray a better view of the environment, as well as the two characters and their position on screen. We used long shots to set the scene and provide a good clear representation of where this video was set. We used a long shot in the scene where the two characters hugged, we felt that getting their entire bodies in the shot really extended the emotion that was given off from watching the music video, the fact that the duration of this shot was quite long really added to the intensity of the emotion and this was reinforced well with the long shot.


In terms of editing we focused on giving it a slow paced feeling, to do this we didn't cut the shots too short, so they generally went on for a long time, this really emphasised some of the shots and their emotional levels we were planning on portraying. The sound wasn't edited at all, only cut down at the end to the correct finish, this was due to the fact that we only did a brief snippet of the music video. When exporting the video we gave it a sepia filter, which makes the entire video a reddish-brown tone. We did this because we wanted to keep the music video as similar as possible to the original, and the colour scheme in the original was yellows and browns, this is due to the fact that it was set in the desert.

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Employment laws from BongoBen